Cristiano Berto
Fashion designer who since 1985 has devoted himself to style and graphics merging them together. Since his beginnings his work philosophy was to experience the stylistic creation and the graphic project as indissolubly linked.
He is very keen on fashion in general, vintage clothing and antique objects and accessories. He collects military clothing both old and contemporary. In his collection there are some very rare items like uniforms dating back to the Normandy landings and new, modern prototypes made with cutting-edge technology and materials. There are even some surplus clothes he was given by special forces soldiers, which they customised and adapted to suit their needs.
This collection is a great source of never-ending inspiration to him and he has always used his archives as a starting point for his creations.
He describes himself as a "craftsman designer" and believes we must go back to our traditions and create with craft instruments following true and authentic ideas, trying to bring out the Made in Italy tradition. We must use pencil and paper, handcraft and above all culture and knowledge.
In the past Cristiano worked with important brands as a stylist and graphic designer. On several occasions his graphic ideas helped strengthen the product and at the same time his stylistic ideas gave his clients the opportunity to develop a bigger collection with new and creative items.
His main role in the fashion company has become more often that to bring "different points of view" highlighting new kind of products that were sometimes left out. Showing that every fashion company must always have the courage to explore new ways he proved this has always been the winning strategy.
Cristiano Berto works in his small workshop steeped in the quiet hills in the Treviso province, devoting himself to selected clients and some personal research projects.
